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Diverse Dimensions

Specializing in laser scanning and reverse engineering, Diverse Dimensions needed a new logo, website and a strategy to drive more traffic to their site. Due to intense organic search (SEO) competition, Pay-per-click (AdWord) campaigns were part of the mix. The marketing strategy also includes a few traditional tactics such as print collateral, direct mail and tradeshows. Every tactic is then measured so we can calculate customer acquisition costs.


Services Provided

Marketing Strategy

Mobile-Friendly Website Design

Brand Identity Design

Email Campaigns

Online Video Training

Online Store

Search Marketing (SEO)

Direct Mail Campaigns

Print Collateral

Tradeshow Booths

Online Training Videos

Diverse Dimensions offers over 100 training videos as part of their online subscription service. Diverse Dimension's Jeff Mass has extensive knowlege and a great presence in front of the camera.

Brand Identity

Muller Design developed a new logo to give Diverse Dimension credibility and differentiation from the competition.


Search Marketing (SEO)

Most of Diverse Dimensions' new business comes from the web. Muller Design developed a comprehensive SEO strategy which drives over 1000 new visitors per month.  

  • Persona Development (Target Customers)
  • Keyword Research
  • On-page optimization
  • Google Adword campaigns
  • Google Analytics


Increased Traffic

Muller Design helped increase traffic from zero to nearly 20,000 visitors annually. For more information on how to drive more traffic to your website, view our blog article "How To Drive More Traffic to Your Website".


Increased Leads

Increased website traffic is great, but if you're not getting conversions, what's the point? We started setting and tracking goals in 2012 and have increased leads dramatically ever since. The next step is to use inbound marketing to reduce ad spend and continue to increase traffic and leads.


Reduced Pay-per-Click Budget

Due to the intense competition for certain keywords, an Adword campaign was created. Adwords drive nearly 40% of website traffic, but we were able to reduce the monthly costs through various strategies without sacrificing traffic volumes.




“I am convinced that our success is directly related to Muller Design's SEO and brand identity strategies. Every website update has been seamless and well developed. Jeff and his team always deliver a quality product and service that always yields visibility on the web far beyond my expectations.

Jeff Mass, Owner, Diverse Dimensions